A little unpredictability’s exciting when you’re talking about what to have for dinner or where you’ll go on your next road trip. When you’re planning an omni-channel marketing campaign with significant resources behind it, predictability is your friend. You need to approach the right audience, send the right message, and...

Hacking may have gotten its start in the digital realm, but the concept of taking an ingenious short-cut to success applies well beyond the tech sphere now. You’ll hear about growth hacks, social media hacks, even life hacks – and marketers aren’t immune to the buzz. “Hack” has an older...

All social marketing channels are not created equal, yet too many marketers treat them as one entity. If you’re marketing on Pinterest the same way you would on Reddit or treating Twitter as identical to Instagram, you’re missing out on one of the most important things a marketer can do:...