A little unpredictability’s exciting when you’re talking about what to have for dinner or where you’ll go on your next road trip. When you’re planning an omni-channel marketing campaign with significant resources behind it, predictability is your friend. You need to approach the right audience, send the right message, and...

Search engines have revolutionized how we use the Internet. Instead of having to know the exact site address you want to visit, you’re able to tell Google or Bing what you want to know and let their algorithms do the leg-work for you. Think of it as hopping into a...