A little unpredictability’s exciting when you’re talking about what to have for dinner or where you’ll go on your next road trip. When you’re planning an omni-channel marketing campaign with significant resources behind it, predictability is your friend. You need to approach the right audience, send the right message, and...

Hacking may have gotten its start in the digital realm, but the concept of taking an ingenious short-cut to success applies well beyond the tech sphere now. You’ll hear about growth hacks, social media hacks, even life hacks – and marketers aren’t immune to the buzz. “Hack” has an older...

Responding to your audience with your email marketing is vital. It’s what turns a monologue into peppy dialogue, and customers appreciate that give-and-take. Keeping up with your end of the conversation gets more challenging as your company grows, which is why triggered email is such a boon to businesses. Marketers...