Blog
- Date:August 4, 2016
- Category:Blog Branding Email Marketing Marketing Automation
A little unpredictability’s exciting when you’re talking about what to have for dinner or where you’ll go on your next road trip. When you’re planning an omni-channel marketing campaign with significant resources behind it, predictability is your friend. You need to approach the right audience, send the right message, and...
- Date:June 16, 2016
- Category:Blog Branding Marketing Automation SEO SEM
Hacking may have gotten its start in the digital realm, but the concept of taking an ingenious short-cut to success applies well beyond the tech sphere now. You’ll hear about growth hacks, social media hacks, even life hacks – and marketers aren’t immune to the buzz. “Hack” has an older...
Responding to your audience with your email marketing is vital. It’s what turns a monologue into peppy dialogue, and customers appreciate that give-and-take. Keeping up with your end of the conversation gets more challenging as your company grows, which is why triggered email is such a boon to businesses. Marketers...
- Date:March 17, 2016
- Category:Blog Email Marketing
Search engines have revolutionized how we use the Internet. Instead of having to know the exact site address you want to visit, you’re able to tell Google or Bing what you want to know and let their algorithms do the leg-work for you. Think of it as hopping into a...
- Date:March 17, 2016
- Category:Blog Marketing Analytics
E-commerce is huge. Just ask Amazon, which is gobbling up an ever-increasing share of retail revenue and making even the big-box giants nervous. Businesses now realize their online storefronts are just as important as their brick and mortar ones – more so, in some industries. That presents a challenge to...
- Date:March 17, 2016
- Category:Blog Marketing Automation
All social marketing channels are not created equal, yet too many marketers treat them as one entity. If you’re marketing on Pinterest the same way you would on Reddit or treating Twitter as identical to Instagram, you’re missing out on one of the most important things a marketer can do:...
- Date:March 17, 2016
- Category:Blog Merchandising
Anyone who watched the Super Bowl has seen branding at its best (or, depending on how you felt about the PuppyMonkeyBaby ad, its worst). What makes a brand more than a name, though? What turns a corporate identity from one of the crowd to a unique entity, one that your...