“Does Roth Market Fresh signal freshness and tastiness to the same extent?” The rationale for obtaining an answer to this question is to determine if there was a difference in how well Roth Market Fresh was conveying focuses of both freshness and tastiness to their customers. It was discovered that perceived freshness exceeds perceived tastiness. After ascertaining this information it is apparent the following goal should be to boost the perception of tastiness so in synced with the perception of freshness.

The goal is to boost the perception of tastiness in the minds of the consumer. A question was posed that addressed this, “Does the respondents associate the color green with freshness and tastiness to the same extent?” This particular question was asked to find out if there was a way to enhance how Roth Market Fresh signals certain perceptions. It was discovered that green is associated with tasty food more than fresh food. In conclusion this knowledge could be used to implement change. Our first recommendations is that Roth Market Fresh should serve their food on a bed of lettuce, as well as have lettuce and green vegetables in the showcases under the food, and they could have plants around Roth Market Fresh area.

Using the information we already obtained, respondents were asked about perceived freshness before a customer ate to perceived freshness after they ate. The results were customers perceived freshness more after they ate. It is necessary to increase perceived freshness of Roth Market Fresh prior to eating, since the data indicates this is the area that’s lacking.

Respondents were asked if knowing that locally grown ingredients are used, would that increase the customers initial perception of freshness. It was discovered that many respondents agreed knowing that ingredients used are locally grown contributes to customer’s perception of freshness. The strategy should be to promote locally grown ingredients because it promotes the perception of freshness. Our second recommendation is that signs and banners should be displayed around Roth Market Fresh to promote that all meat, chicken, and fish used is locally grown and then prepared to order.

Through research it was concluded that initial perception of freshness and tastiness is very important since it predicts how likely a customer is to return, their enjoyment of a meal, the extent to which one found their food to be tasty, and ultimately their satisfaction of the tastiness and freshness.